Professional Profile

I am a certified Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) in the Greater Newcastle area with 25+ years’ experience in communication, consulting, coaching, media production and project management.

As a living internet history repository, I have been following Internet developments and start-up culture as a technology and business journalist since 1992 — also first-hand as a US correspondent from San Francisco/Silicon Valley.

Read more about my backstory here.

Core Skills


08/2019 - present: Consultant, Coach, PMO, Author - Jewells, NSW

I focus on individual and corporate Social Media coaching and consulting in Australia and provide consulting and editorial services to my German clients (“I work, while they are sleeping”).

Since April 2021, I have started to shift my attention to the very beginning of the value chain. I have been working and breathing “agile” for many years. As a Professional Scrum Master, Professional Scrum Product Owner or Developer, I offer my unique skill set organisations who seek fresh ways of thinking, working, and getting things done.

01/2015 - 04/2021: Social Media Coach, B2BSoMe - Wangen, Germany

Corporate and individual Social Media coaching and editorial services in the B2B industry – focus on purpose, motivation, value, and strategy to action via deep networking and targeted addressing/publishing.

As founder of B2BSoMe, I offered the following:

08/2008 – 09/2019: Media Consultant, Copywriter, Producer, Project Manager – Wangen, Germany

I worked with large global B2B companies and research institutes in various positions (a mix of several roles, e.g., editor/project manager, consultant/copywriter, coach/consultant, concept designer/facilitator).

10/2016 - 12/2018: Presentation Storytelling Wir-Präsentieren… We present (Wangen im Allgäu, Germany)

I teamed up with an art director/PowerPoint expert to offer the creation of targeted presentations with appealing story telling elements that hook the audience from the beginning till the “call to action“.

08/2007 – 08/2008: Journalist, Copywriter, CMS Specialist (Canberra, Australia)

In Canberra, I focused on researching “solar thermal cooling” as I was convinced that this emerging technology could be a win-win technology for both the climate and business. I reported about this technology to German outlets and shared my knowledge in a “SolarAirCon” wiki.

08/2003 - 08/2007: Journalist And Copywriter (Munich, Germany)

For a large B2B company in the financial sector I contributed articles, worked as a managing editor of a gigantic website relaunch, and helped copy write contents in all media and channels (intranet and internet). I worked with marketing departments and internal experts, while still writing columns and articles.

02/2002 - 08/2003: North America Correspondent (Vancouver, Canada)

In Vancouver, I added “fuel cells” to my journalistic portfolio. I reported about fuel cells in the automotive and marine industry (Ballard power), kept following technology and green tech developments, mostly reporting for German magazines, but was also published in the US (Redherring Magazine) and Canada (Adbusters).

05/2001 - 02/2002: US Foreign Correspondent (Portland, Oregon)

In 2001, the “dotcom bubble” in San Francisco exploded and about 30,000 people lost their job. I didn’t want to write about failed startups, so I moved on to Portland in Oregon, and added topics such “sustainability” and “green tech” to my portfolio. To Wired News, I reported about Germany’s progress in wind and solar.

06/1997 - 05/2001: US Foreign Correspondent (San Francisco, Silicon Valley)

As a foreign correspondent, I reported to various German technology and business outlets (print and online) about all “dotcom” (tech, business, social aspects) and other emerging technologies. I was lucky to witness the first wave of dotcom with all that craziness, bold ideas and ambitious start-ups and excited investors. I documented this chapter in internet history in hundreds of articles.

In 1999, I started a monthly column in “Internet Professional” about the social impacts of dotcom - running till 2007 with 100 columns. Besides technology and business writing, I also wrote/revised the Marco Polo travel guide San Francisco several times.

12/1994 - 06/1997: PR-Account Manager (Munich, Germany / London, UK / Paris, France)

As PR manager for a pan-European technology public relations company (now Fleishman-Hillard), my main client was CompuServe, a pioneer in global internet access. I worked with technology journalists to explain technologies and with news and business outlets to communicate business impacts.

11/1991 - 06/1997: Editor Computer Magazines (Düsseldorf, Germany)

As an editor with magazines such as “PC Praxis”, “Data News” and “PC Intern”, I worked in all areas (hardware, software, telecommunications). I learned how to disassemble hardware and to test software. Early on, I focused on telecommunications, CompuServe, telnet, gopher, reviewed Mosaic 0.73 beta in 1993.


Catch me if you can: Please feel free to connect via LinkedIn or introduce yourself via email.