Leveraging AI to Create Meaningful Content: Experience, Curiosity and Creativity Are Key

As I delve further into the subject of Artificial Intelligence and apply it myself, it becomes increasingly clear that AI will not replace everything, but will rather drastically change the requirements for many professions.

In my case of content creation, many clients will expect that, with the help of AI, content creation will be much faster and therefore cheaper. However, I do not believe it will be faster, unless you only want to quickly produce a generic sauce. But we will achieve much better results with a similar amount of time.

Crafting content with AI

We now get more time to think precisely and to validate our assumptions. We also need more time to refine what is generated by the AI. Although AI is very good at extracting text, the result is not always meaningful. Therefore, we will have to read more carefully in the future. This is a skill many have already lost, as everything has to go faster and nobody takes the time or is concentrated enough to read something carefully. That’s exactly what’s needed if we want to do something with the generated text.

In addition to accurate reading, we need to be present and better focus on the essentials, in order to feed the machines as clearly and clearly as possible with instructions. We also need this clarity to sharpen what is generated for our own purposes.

Reading and focus

If now clients believe that working with AI support should be faster and therefore cheaper, they should first try it out on their own. If they are satisfied with the result, they no longer need any service providers (whether the actual readers are also satisfied with it is another matter). If they notice that the content is unacceptably generic, they need more - someone who empathizes with the content and the target group and with the right questions and instructions generates much better content with AI and then refines it for human readers.

As it looks, in the end it does not depend on the tool, but on the craftsmanship. A saw only becomes valuable when there is a project for it and someone can handle it. It is the same with AI. Many are currently trying to find out what ChatGPT can do. But only a few will get the maximum out of the AI. Experience, curiosity and above all creativity are necessary for this. I am ready.