What content could be interesting for my audience? A lot of it comes from the gut, and that’s a good thing. I want to write about stuff that genuinely interests me — things that push me forward professionally or personally. Things I might not fully understand yet, but get to grips with through the act of writing about them.
And then there are the SEO specialists who toss a handful of keywords into the ring and say: go. Honestly? That kind of work doesn’t excite me much, because my creativity only gets to operate in a very confined space.
But here’s the tension: how do you get a feel for what people out there are actually searching for? There are two cracking tools that spit out real questions around your keywords — questions you then get to answer creatively:
- AlsoAsked: Enter keywords in any language or region and it returns related questions, beautifully sorted in a tree structure.
- AnswerThePublic: Same concept, but surfaces even more connections between search terms.
Give both a go. They don’t replace proper keyword research with tools like UberSuggest or the Keyword Planner, but they bring a fresh perspective to your content planning.
Originally published auf Deutsch at reinergaertner.de (est. 1997, older than Google). AI helped translate this. I helped introduce the errors.